"If your data - those pictures, your tax returns and other important documents, that video of your child's first birthday party, important business records, all the stuff you have on your computer - is important to you at all, that is. And it doesn't have to be a chore, or some complicated process that requires help. That's where IvyBackup comes in. IvyBackup demystifies and simplifies the process of backing up your data, so you can preserve those precious memories and important files. Setting up the software is quick and painless, your grandmother could do it, but then where it really shines is in how it automates everything going forward. In the setup you are given easy-to-understand choices for how to back up your data, including an option that will start the process automatically whenever you plug in an external hard drive."